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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer: B to C Events

Fans could hear Q&As from Williams Racing F1 drivers Alex Albon and Franco Colapinto, INDY NXT driver Jamie Chadwick, Williams Racing F1 team principal James Vowles and 2009 F1 World Champion Jenson Button. COCA-COLA At COTA, the Coca-Cola Fan Zone offered fans several racing-themed touchpoints to engage with the brand.