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Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry

Event Marketer: B to C Events

Michelle Rosen Sapir, group business lead, brand and reputation events and experiences at Google, spearheaded the “Inclusive Event Design Guide” project, along with Melissa Luu, event manager-events and experiences. Event Marketer: How did these guidelines come about, and what was the process for developing them?