First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Event Marketer: B to C Events
MAY 9, 2024
launched its first brand refresh since its inception in 2012 and the “Tear. The DRS service included mocktails and misting fans to keep attendees cool and hydrated. Coinciding with the grand prix, Liquid I.V. brand campaign that was debuted on-site. Liquid I.V.
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