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Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut

Event Marketer: B to C Events

“What we consistently hear from our users, and Gen Z in particular, is that Pinterest is their safe space to explore what they actually like, what inspires them. ” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. .”

Pinterest 100
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From Fyre Festival II to Project Pabst’s Return: The Season’s Music Festival Headlines

Event Marketer: B to C Events

First launched in 2014, the Pabst Brewing Company-sponsored festival called it quits after running for four years. It also collaborated with Cali Vibes on a festival t-shirt, with 100 percent of all profits donated to Stop Soldier Suicide. – The local Latin community wanted its own music festival, and BottleRock answered the call.

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Wedding Planner Profile: Kaleb Willis

KJ and Co.

KW: Officially, I'd say January 2014, but started doing weddings in 2012. It's been incredibly collaborative, as I wanted them to have ownership over their role. Be sure to follow Kaleb on Instagram and Pinterest for more inspiration. When did you launch, by the way? What do you love about wedding and event days?