FX Activates a ‘Courtside Club’ Exhibit to Highlight One of the Biggest Scandals in Sports
Event Marketer: B to C Events
JUNE 28, 2024
And to ensure it attracted an audience that was of age, and likely interested in, the Sterling scandal when it broke in 2014, the brand targeted a subset of its primary audience in the 18-49 age range. After touring the exhibit, attendees could engage with ancillary touchpoints that fused basketball, food, music and the L.A.
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