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For years, Taco Bell’s answer to these activities has taken shape through clever and generous fan campaigns—2017’s FOMO-inducing “Secret Test Kitchen” dinners come to mind, as does 2019’s Taco Bell Hotel that oozed with superfan hospitality. From a p.r. and earned media standpoint, this was an entirely new approach.
With over a decade of experience in developing event planning solutions and a hospitality platform for retail brands, Eventtia stands out as a notable example of technology dedicated to addressing consumer and luxury retail events’ unique needs. For more details, explore Pernod Ricard’s case study.
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