Event Marketer: B to C Events

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Social Media 125

Social Media Installation Media Engagement 125

Eventtia

NOVEMBER 7, 2024

Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. Effective event execution involves: Real-time communication tools to coordinate staff and communicate with attendees. Real-time data and analytics to understand how the event is going.

Event Management 118

Event Management Management Scheduling Engagement 118

Eventtia

FEBRUARY 16, 2024

All this is possible thanks to software-as-a-service (SaaS) companies that have helped retail brands enhance engagement, facilitate the management of complex events, and personalize customer experiences on an unprecedented scale, across channels. Discover how Eventtia helps world-leading brands digitize and scale their events Learn more 1.

Retail 62

Retail Social Media Media Management 62

Eventtia

JANUARY 26, 2024

Event organizers can customize all the fields and organize attendees to best suit your audience to maximize engagement.” A good API system helps the software connect smoothly with other commonly used tools in event planning, like CRM systems, marketing software, and communication tools. This is where API integrations come in.

Event Management 62

Event Management Management Retail Communication 62

Eventtia

FEBRUARY 27, 2024

Additionally, Tripleseat provides features for online booking, guest management, and direct communication between venues and clients. The core features of Guestia include guest management, itinerary creation, travel and accommodation logistics, and real-time communication with attendees.

Hospitality 62

Hospitality Event Management Retail Management 62

Planning Pod

AUGUST 24, 2019

FYI … This is essentially your first draft of the “reason to attend” that eventually should be reflected in all marketing communications and materials you produce. Social media mentions/shares/engagement. It allows you to build a community and keep them engaged before, during and after an event.

Social Media 131

Social Media Media Pinterest Engineering 131

Planning Pod

AUGUST 24, 2019

FYI … This is essentially your first draft of the “reason to attend” that eventually should be reflected in all marketing communications and materials you produce. You can go a long ways in defining this perception by defining ahead of time the key elements that you wish to communicate to them. Call to action.

Social Media 60

Social Media Media Pinterest Engineering 60