Event Marketer: B to C Events

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Social Media 125

Social Media Installation Media Engagement 125

Planning Pod

FEBRUARY 6, 2017

We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and social media posts we have been reading online. Average number of event-related social media mentions for large signature events. 6 – 1,398,359. 4 & 12.

Social Media 113

Social Media Media Scheduling Engagement 113

Eventtia

NOVEMBER 7, 2024

Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. Tactics can include your event website, email campaigns, social media posts, influencer partnerships, and paid ads. Event Managment example powered by Eventtia.

Event Management 118

Event Management Management Scheduling Engagement 118

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. Implementing marketing tactics (email, social media, PR, etc.) Social media mentions/shares/engagement. What is event marketing?

Social Media 131

Social Media Media Pinterest Engineering 131

Planning Pod

MARCH 1, 2017

In fact, it is estimated that 26% of all meetings in 2017 will be hybrid events, and with the rapidly growing popularity of Facebook Live , this number will undoubtedly jump in the next year or two. Roles similar to this “Virtual Liaison” can include Event Tech Expert, Social Media Coordinator and Digital Concierge.

Social Media 96

Social Media Media Management Event Management 96

Eventtia

FEBRUARY 16, 2024

All this is possible thanks to software-as-a-service (SaaS) companies that have helped retail brands enhance engagement, facilitate the management of complex events, and personalize customer experiences on an unprecedented scale, across channels. Discover how Eventtia helps world-leading brands digitize and scale their events Learn more 1.

Retail 62

Retail Social Media Media Management 62

Planning Pod

MARCH 1, 2017

In fact, it is estimated that 26% of all meetings in 2017 will be hybrid events, and with the rapidly growing popularity of Facebook Live , this number will undoubtedly jump in the next year or two. Roles similar to this “Virtual Liaison” can include Event Tech Expert, Social Media Coordinator and Digital Concierge.

Social Media 60

Social Media Media Management Event Management 60