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12 Event Industry Statistics That Will Make You Think Twice [Infographic]

Planning Pod

We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and social media posts we have been reading online. Average number of event-related social media mentions for large signature events. 6 – 1,398,359.

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer: B to C Events

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year.

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Save Your Hybrid Event from Epic Fail with These 24 Insights

Planning Pod

In fact, it is estimated that 26% of all meetings in 2017 will be hybrid events, and with the rapidly growing popularity of Facebook Live , this number will undoubtedly jump in the next year or two. Roles similar to this “Virtual Liaison” can include Event Tech Expert, Social Media Coordinator and Digital Concierge.

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What is Event Management? Essential Strategies, Tools, and Tips for Success

Eventtia

Tactics can include your event website, email campaigns, social media posts, influencer partnerships, and paid ads. Marketing and Promotion Once your event is configured and online registrations are ready to launch, it’s time to imagine and execute a great marketing strategy for your target audience.

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

With Braze, businesses can send messages tailored to customers’ profiles using email, mobile apps, social media platforms, and websites. Unlike traditional advertising, which is one-way communication, digital and social media allow for two-way conversations.

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Summer Is Over & COVID-19 Is Back: Now What?

Hello Endless Events

Right now, COVID-19 is so big in the news that no event wants to get on a headline that says ‘five people contracted COVID-19 here’ or ‘it’s a superspreader event’ ” He reminds listeners about the 2017 – PAX West and the swine flu outbreak that took place there.

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Save Your Hybrid Event from Epic Fail with These 24 Insights

Planning Pod

In fact, it is estimated that 26% of all meetings in 2017 will be hybrid events, and with the rapidly growing popularity of Facebook Live , this number will undoubtedly jump in the next year or two. Roles similar to this “Virtual Liaison” can include Event Tech Expert, Social Media Coordinator and Digital Concierge.