Ideas Roundup: Back-to-School Event Campaigns for Every Age
Event Marketer: B to C Events
AUGUST 2, 2024
The Walmart Summer Rewind tour kicked off in Austin, TX, and hit store parking lots in 31 other cities to celebrate local communities and deliver moments of “childlike” joy—something the brand’s “GenZennial” (Gen Z and millennial) customers crave. Think: a freezer speakeasy, a life-size Barbie photo op, giant spin-art and Smiley icons.
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