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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer: B to C Events

The Walmart Summer Rewind tour kicked off in Austin, TX, and hit store parking lots in 31 other cities to celebrate local communities and deliver moments of “childlike” joy—something the brand’s “GenZennial” (Gen Z and millennial) customers crave. Think: a freezer speakeasy, a life-size Barbie photo op, giant spin-art and Smiley icons.

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The Brief: Harvesting Screams and Ferry Fashionistas

Event Marketer: B to C Events

It all began last week on Friday the 13 th when FX installed “scream chambers” in Los Angeles, Nashville and New York. A host of glitzy celebrities hopped aboard the Hilfiger-branded ferry to view the nautical-themed fashion show. How, you might ask? The network additionally cast out a nationwide “call-to-scream,” that gave other U.S.

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The Brief: AI Flavor Art and a Chicken WcNuggets

Event Marketer: B to C Events

This year, from March 2-10, the nation’s largest horticultural event will be produced under a “United by Flowers” theme that will carry through the show’s floral installations, plant competitions, potting parties, family activities, artisanal crafts, educational sessions, curated marketplace and, yes, sponsor exhibits.

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You’ll Love The Charming Details Of This Classic Florida Wedding

Style Me Pretty

field] [field title=”Proposal Story”] In September 2018, Annie and Hartwell met through mutual friends at an Auburn football tailgate. The 5-foot hanging floral installation over the bar was a statement piece in itself. From that moment, they were inseparable.

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer: B to C Events

21, also held at Kimpton Hotel Eventi, renowned dj Mark Ronson performed while invite-only attendees checked out rich greenery, a country-club-style cocktail bar and a pop-up installation of the Rally Room, where they could claim which side they’d sleep on. At IHG’s Grand Slam Social event on Aug.