Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open
Event Marketer: B to C Events
SEPTEMBER 4, 2024
For all things US Open-related, including activation submissions and agency credit, contact Kait Shea, kshea@accessintel.com AMERICAN EXPRESS American Express gave consumers a taste of its legendary relationship with the US Open by collaborating on a tennis-inspired, limited-edition Van Leeuwen ice cream flavor, “Match Point Chip x Amex.”
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