Event Marketer: B to C Events

AUGUST 2, 2024

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Make a meaningful investment in education. Consider what is at eye level.

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Event Marketer: B to C Events

SEPTEMBER 4, 2024

And that’s been a victory for tournament sponsors who’ve had the opportunity to engage with legions of sports fanatics at what has become a high-profile affair. Those who stopped by also had the chance to engage with an AR Mirror developed in collaboration with Snap that offered two AR Lens experiences.

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Event Marketer: B to C Events

DECEMBER 20, 2024

Per usual, well bypass coverage of the city tree-lighting ceremonies, corporate galas and virtual gift shops in favor of hands-on brand experiences aimed at deepening engagement and spreading joy. There, the athletes lit the three wicks of a larger-than-life LED candle installation to trigger the countdown to Candle Day.

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