Ideas Roundup: Back-to-School Event Campaigns for Every Age
Event Marketer: B to C Events
AUGUST 2, 2024
To help its fruit, veggie and yogurt blends make the cut—or cart, that is—GoGo squeeZ partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo squeeZ x Crayola interactive mural installation that popped up on the 3rd Street Promenade in Santa Monica, CA.
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