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Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’

Event Marketer: B to C Events

For years, Taco Bell’s answer to these activities has taken shape through clever and generous fan campaigns—2017’s FOMO-inducing “Secret Test Kitchen” dinners come to mind, as does 2019’s Taco Bell Hotel that oozed with superfan hospitality. Until, that is, Live Más LIVE. From a p.r.

Media 104
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Event venue management software: how Clay Theatre scaled their business and came out stronger on the other side of COVID-19

Planning Pod

The dawn of the COVID-19 pandemic was a nightmare come true for the hospitality industry. Andrea Vallencourt was brand new to the events industry in 2019…and got hit with the COVID-19 pandemic in her second year of business. Forget about growth – staying open was hard enough. Floor plans.

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Cvent Partners: Optimizing CONNECT Experience

Cvent: Event Marketing

As the world’s premier event technology conference, Cvent CONNECT brings together meetings, event and hospitality professionals to share best practices, learn from peers, and take their meetings and events to the next level. Attendees gain insight into how Cvent is investing in their business now and in the future.

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Hot Property: Eight Ways to Activate a Night Market

Event Marketer: B to C Events

Photo: Courtesy of 626 Night Market INTEL X NRG Earlier this month, Intel and esports company NRG marked the launch of a new collaboration aimed at “pushing the boundaries of gaming” and showcasing new Intel Core Ultra desktop processor technology with the Intel x NRG Night Market. 11, the brands transformed L.A.’s