Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’
Event Marketer: B to C Events
JULY 9, 2024
For years, Taco Bell’s answer to these activities has taken shape through clever and generous fan campaigns—2017’s FOMO-inducing “Secret Test Kitchen” dinners come to mind, as does 2019’s Taco Bell Hotel that oozed with superfan hospitality. From a p.r. and earned media standpoint, this was an entirely new approach.
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