Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’
Event Marketer: B to C Events
JULY 9, 2024
For years, Taco Bell’s answer to these activities has taken shape through clever and generous fan campaigns—2017’s FOMO-inducing “Secret Test Kitchen” dinners come to mind, as does 2019’s Taco Bell Hotel that oozed with superfan hospitality. Until, that is, Live Más LIVE. “You at Taco Bell. But we have to do it in our own way.”
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