Gamification, Influencers, Photo-ready Spaces: Three Tips for Activating at Fan Cons
Event Marketer: B to C Events
MAY 23, 2024
When thousands of people unite under a banner of shared interests, they feel empowered to express their true selves and engage with like-minded attendees, and it can be transportive. How does an insurance company like State Farm engage Gen Z? The brand has been activating at TwitchCon since 2019, for one.
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