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Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest

Event Marketer: B to C Events

“A key thing that we’ve learned works really lovely is this idea of collaborating with local talent to help them tell the story and elevate their own place to invite the world to come and experience the festival.” Attendees who signed up for One Key were entered into a contest to win a trip to Colombia.

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WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix

Event Marketer: B to C Events

Some 24 brands activated at the experience, up from 14 in 2023 and just six in 2022, the New York Times reported. million viewers tuned in from afar, 300 percent more than the 2023 game, according to the league. And on top of more than 16,000 fans in attendance at the game, with Team WNBA taking on (and defeating) USA Basketball, 3.4

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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer: B to C Events

15-19 The World Economic Forum’s Annual Meeting takes over the small Swiss town of Davos during the third week of January for collaborative, public-private discussions on global challenges. Nvidia GTC Nvidia’s ceo speaks at GTC 2023. 2023 sponsors included Ben & Jerry’s, Smirnoff, Champion and Chase. 28-29 D.C.’s

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Five Brand Campaigns and Experiences for International Women’s Day 2024

Event Marketer: B to C Events

International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company.

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From Fyre Festival II to Project Pabst’s Return: The Season’s Music Festival Headlines

Event Marketer: B to C Events

and Usher’s headlining of Essence Fest in celebration of the 20 th anniversary of his “Confessions” album, experiential brands were busy making their festival debuts, leaning into windowless “enclosures” for their activation builds and painting the landscape with bright, bold colors. It took one month longer to sell out than it did in 2023.

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The FIRST Annual Angelica & Co Christmas Party!

Angelica & Co.

‘Tis the season of joy, love, and celebration, and what better way to embrace the festive spirit than with a Christmas party that brings together all the talented professionals in the DMV wedding industry? What set this celebration apart was the unity of professionals from diverse event industry categories.

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Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge

Event Marketer: B to C Events

The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service.