Event Marketer: B to C Events

JULY 2, 2024

The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service.

Media 90

Media Engagement Hospitality Installation 90

Event Marketer: B to C Events

JANUARY 31, 2024

Audible also popped up at the 1497 South Asian Lodge, collaborating with nonprofit 1497 to provide a listening station where attendees could hear excerpts of Audible Originals from South Asian creators. Hospitality giant TAO activated a ski-themed, brand-rich activation spanning 23,500 square feet of space at Utah Film Studio.

Automotive 118

Automotive Media Hospitality Installation 118

Event Marketer: B to C Events

APRIL 18, 2024

Agency: Revolution Marketing) NYLON’S COCOON NYLON House, which made its way to Coachella and Art Basel in 2023, is a go-to activation platform for the BDG-owned publication, and it returned to this year’s festival with a bang. About one in four [Pinterest] users plan to attend a festival this year, so we have a strong Gen Z demographic.

Pinterest 102

Pinterest Hospitality Installation Electronics 102

OFD Consulting

OCTOBER 23, 2023

Later, in 2023, I served as the Meeting of the Minds moderator and helped oversee a conversation tackling some of the biggest challenges facing seasoned pros today. Their tradeshow highlights a diverse array of brands, but really, the main focus is on “speed networking” that allows planners to network with tourism boards and hospitality pros.

Education 52

Education RSVP Destination Wedding Finance 52

Event Marketer: B to C Events

SEPTEMBER 4, 2024

For all things US Open-related, including activation submissions and agency credit, contact Kait Shea, kshea@accessintel.com AMERICAN EXPRESS American Express gave consumers a taste of its legendary relationship with the US Open by collaborating on a tennis-inspired, limited-edition Van Leeuwen ice cream flavor, “Match Point Chip x Amex.”

Collaboration 92

Collaboration Hospitality Engagement Installation 92

Event Marketer: B to C Events

MARCH 14, 2024

From Mastercard’s continuously evolving cardholder club to PUMA Golf’s summer-themed lounge (more on these below), sponsors worked collaboratively with the API team to outline the best footprints and experiences to reach their engagement goals. Returning for a second year, the expanded Fan Village on No.

Hospitality 95

Hospitality Retail Management Education 95