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Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest

Event Marketer: B to C Events

“A key thing that we’ve learned works really lovely is this idea of collaborating with local talent to help them tell the story and elevate their own place to invite the world to come and experience the festival.” Attendees who signed up for One Key were entered into a contest to win a trip to Colombia.

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The Brief: Rat Summits and Master Cheese-melters

Event Marketer: B to C Events

Our favorite part might have been the partner integrations, like an installation from Titan Caskets, and Vampons (oh yes, it’s a real product) available in the restrooms. Bloody brilliant. The fine print notes that the position is an honorary role, and isn’t a job offer. The MVP will be revealed during the final stop of the tour on Dec.

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Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge

Event Marketer: B to C Events

The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service.

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You’ll Love The Charming Details Of This Classic Florida Wedding

Style Me Pretty

[section title=”The Planning”] [field title=”Wedding Colors”] My stationer, Blythe Holliday Designs , and I collaborated to craft the perfect blueprint for my wedding day. Undeterred, they rescheduled their union for December 2, 2023, on the same beloved island of Boca Grande.

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The FIRST Annual Angelica & Co Christmas Party!

Angelica & Co.

On December 12th, 2023, Angelica & Co , in collaboration with Zandi Entertainment , hosted a spectacular Christmas party at the enchanting Birkby House in Leesburg, Virginia. Zandi Entertainment , Angelica & Co, and Birkby House collaborated seamlessly to transform the venue into an enchanting space.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer: B to C Events

Audible also popped up at the 1497 South Asian Lodge, collaborating with nonprofit 1497 to provide a listening station where attendees could hear excerpts of Audible Originals from South Asian creators. Learn more about Adobe on Main in our interview with chief brand officer Heather Freeland.

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer: B to C Events

Agency: Revolution Marketing) NYLON’S COCOON NYLON House, which made its way to Coachella and Art Basel in 2023, is a go-to activation platform for the BDG-owned publication, and it returned to this year’s festival with a bang. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.)

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