2023 Hospitality Installation 
Event Marketer: B to C Events
JULY 2, 2024
The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service.
Event Marketer: B to C Events
JANUARY 31, 2024
Agency: Wavemaker) Photo credit: Stephen Speckman TAO HOSPITALITY GROUP “Better-for-you” soda brand Poppi served as presenting sponsor of TAO Park City. Hospitality giant TAO activated a ski-themed, brand-rich activation spanning 23,500 square feet of space at Utah Film Studio. 19, then a set from DJ Mel DeBarge on Jan.
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Event Marketer: B to C Events
APRIL 18, 2024
Agency: Revolution Marketing) NYLON’S COCOON NYLON House, which made its way to Coachella and Art Basel in 2023, is a go-to activation platform for the BDG-owned publication, and it returned to this year’s festival with a bang. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.)
Event Marketer: B to C Events
SEPTEMBER 4, 2024
EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug. At IHG’s Grand Slam Social event on Aug.
Planning Pod
JULY 6, 2023
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