Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge
Event Marketer: B to C Events
JULY 2, 2024
The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service.
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