SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Event Marketer: B to C Events
OCTOBER 16, 2024
“Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. So we’ve never intended SEPHORiA to exist in one market, exclusively. The decision to expand to Atlanta was simply a natural one, and, quite frankly, [selecting] a new market each year is something that our clients look forward to.”
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