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But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). In May, Sundance began taking proposals from other cities as part of a review process exploring a move.
By 2027, 75% of shoppers expect to see this. . → Create and deliver experiences Like it or not, people are more interested in retail brands offering products and memorable experiences. According to a report by Westfield , “59% of shoppers expect the majority of retail space to be dedicated to offering up experiences by 2025.
By 2027, 75% of shoppers expect to see this. In contrast to traditional shopping, where customers browse and purchase products, retail events are designed to allow customers to interact with products and brands in a more meaningful and memorable way.
According to an influential study , 59% of shoppers anticipate a significant portion of retail spaces to be devoted to experiential offerings by 2025, a number set to rise to 75% by 2027. The report also emphasizes the potential for revenue growth among experiential retailers.
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