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Apple posted the spectacle across its socialmedia channels, releasing a video recap that showed suit-clad workers wearing Lumon Industries IDs and holding clusters of blue balloons with Mark S.s The stunt follows a surprise pop-up by cast members at NYCs Grand Central Terminal on Jan. 14, just ahead of the season-two premiere.
By 2027, 75% of shoppers expect to see this. Socialmedia engagement is another measurable metric to assess the impact of your in-store retail event. You can track metrics such as likes, shares, comments, and event-specific hashtags by monitoring socialmedia platforms.
It also includes intersections across multiple channels or environments, such as physical stores, websites, mobile apps, socialmedia platforms, and more. This way, they’ll share their experiences on socialmedia, provide positive reviews, and refer others, contributing to the brand’s reputation and attracting new customers.
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