The Brief: Billboard Races and Bratty Birds
Event Marketer: B to C Events
SEPTEMBER 23, 2024
According to Marketing Communication News , the stunt follows a 2024 YouGov study that found a quarter of Brits believe they could qualify for the 2028 Olympics if they started training today. This year, shoppers have even more to explore inside the brand’s creepy “Carnevil” funhouse installation. We love the confidence.
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