The Brief: Billboard Races and Bratty Birds
Event Marketer: B to C Events
SEPTEMBER 23, 2024
According to Marketing Communication News , the stunt follows a 2024 YouGov study that found a quarter of Brits believe they could qualify for the 2028 Olympics if they started training today. To bring its philosophy to life, the brand last week launched a delightfully simple OOH campaign with a clear call to action.
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