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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer: B to C Events

billion renovation that wont be complete until late 2028. Plus, on March 7, a Yellow Rose by Kendra Scott x Wrangler VIP Celebration offered an exclusive first look at the new apparel collection, along with live music, a Yellow Rose denim horse art installation and exclusive giveaways.

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The Brief: Billboard Races and Bratty Birds

Event Marketer: B to C Events

According to Marketing Communication News , the stunt follows a 2024 YouGov study that found a quarter of Brits believe they could qualify for the 2028 Olympics if they started training today. While these elements have often been relegated to b-to-b events, audio electronics brand Atlec Lansing is taking the strategy to the field.