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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer: B to C Events

billion renovation that wont be complete until late 2028. Plus, on March 7, a Yellow Rose by Kendra Scott x Wrangler VIP Celebration offered an exclusive first look at the new apparel collection, along with live music, a Yellow Rose denim horse art installation and exclusive giveaways.

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The Brief: Billboard Races and Bratty Birds

Event Marketer: B to C Events

According to Marketing Communication News , the stunt follows a 2024 YouGov study that found a quarter of Brits believe they could qualify for the 2028 Olympics if they started training today. This year, shoppers have even more to explore inside the brand’s creepy “Carnevil” funhouse installation. We love the confidence.