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CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL

Event Marketer: B to C Events

For short-term measurements, Zasada says the brand looks at the number of attendees; student net promoter scores (NPS); media coverage; impressions from Intuits, partners and influencers social channels; and impacts to brand awareness and recognition. We have a bold goal: We want to help 50 million kids by 2030.

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