The Brief: Frozen Billboards and Victorian Peep Shows
Event Marketer: B to C Events
JANUARY 8, 2024
STELLANTIS HITS REVERSE ON AUTO SHOWS Automotive trade shows have seen some major shifts in recent years, and 2024 could shape up to be another year of change. Brand ambassadors handed out business-size cards with the same symbol and message, along with a QR code linking to a custom Instagram filter that “trapped” the user under ice.
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