Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience
Event Marketer: B to C Events
NOVEMBER 15, 2024
An experience like this would normally cater to the media or automotive influencers, giving them the opportunity to create exclusive reviews and content for YouTube and elsewhere for consumers. But in targeting owners, the team took a staged approach to the communications to generate maximum engagement. “We
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