The Brief: Frozen Billboards and Victorian Peep Shows
Event Marketer: B to C Events
JANUARY 8, 2024
In its debut as presenting sponsor of the Pop-Tarts Bowl, the notoriously quirky brand created an end-of-game spectacle featuring an “edible” mascot named Strawberry who was lowered into and “baked” inside a larger-than-life toaster installation. Buzz-worthy? 7) and New York (on Jan.
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