Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains
Event Marketer: B to C Events
JANUARY 31, 2024
Agency: Wavemaker) Photo credit: Stephen Speckman TAO HOSPITALITY GROUP “Better-for-you” soda brand Poppi served as presenting sponsor of TAO Park City. Hospitality giant TAO activated a ski-themed, brand-rich activation spanning 23,500 square feet of space at Utah Film Studio. 19, then a set from DJ Mel DeBarge on Jan.
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