Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains
Event Marketer: B to C Events
JANUARY 31, 2024
In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. From cozy chalets to themed soirees, here’s a taste of the action from Park City. The brand additionally served as presenting sponsor of the Variety Interview Studio.
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