Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience
Event Marketer: B to C Events
NOVEMBER 15, 2024
Ford Raptor owners are an activate and engaged audience. An experience like this would normally cater to the media or automotive influencers, giving them the opportunity to create exclusive reviews and content for YouTube and elsewhere for consumers. The team overall clocked 150 social posts 73,000 social engagements. “We
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