Event Marketer: B to C Events
FEBRUARY 12, 2025
A smaller footprint than most, Barefoot packed several engaging activities into its purple-colored space. TOYOTA The official automotive partner of the NFL took over SBX with one of the largest footprints on the floor, Toyota Touchdown Drive. Agency: Wanderlust PR, p.r.)
The Road to Marriage
JULY 1, 2023
So how in the world are you supposed to plan a weekend full of engaging events? But I get it – planning one day is hard enough. And between your career and personal time, you already have enough on your plate. Depending on what outing activity you choose, you might also consider asking the ring bearer and his dad.
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Event Marketer: B to C Events
JANUARY 31, 2024
In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. From cozy chalets to themed soirees, here’s a taste of the action from Park City.
Event Marketer: B to C Events
NOVEMBER 15, 2024
Ford Raptor owners are an activate and engaged audience. An experience like this would normally cater to the media or automotive influencers, giving them the opportunity to create exclusive reviews and content for YouTube and elsewhere for consumers. The team overall clocked 150 social posts 73,000 social engagements. “We
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