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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer: B to C Events

In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. Agency: Wavemaker) Photo credit: Stephen Speckman TAO HOSPITALITY GROUP “Better-for-you” soda brand Poppi served as presenting sponsor of TAO Park City.