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Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience

Event Marketer: B to C Events

NOVEMBER 15, 2024

Ford Raptor owners are an activate and engaged audience. An experience like this would normally cater to the media or automotive influencers, giving them the opportunity to create exclusive reviews and content for YouTube and elsewhere for consumers. The team overall clocked 150 social posts 73,000 social engagements. “We

Automotive 87
Automotive Engineering Communication Media 87
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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer: B to C Events

JANUARY 31, 2024

In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

Automotive 116
Automotive Media Hospitality Installation 116
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