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The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. Moral of the story? Question everything. Question everything.
In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. Agency: Wavemaker) Photo credit: Stephen Speckman TAO HOSPITALITY GROUP “Better-for-you” soda brand Poppi served as presenting sponsor of TAO Park City.
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