Event Marketer: B to C Events

MARCH 24, 2025

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Attendees will have a chance to participate in hands-on activities, vibrant art installations and transformative moments. Moral of the story? Question everything.

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Automotive Social Media Media Hospitality 105

Event Marketer: B to C Events

JANUARY 8, 2024

In its debut as presenting sponsor of the Pop-Tarts Bowl, the notoriously quirky brand created an end-of-game spectacle featuring an “edible” mascot named Strawberry who was lowered into and “baked” inside a larger-than-life toaster installation. Buzz-worthy? 7) and New York (on Jan. 7) and New York (on Jan.

Automotive 123

Automotive Social Media Installation Media 123

Event Marketer: B to C Events

JANUARY 31, 2024

In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. From cozy chalets to themed soirees, here’s a taste of the action from Park City. Learn more about Adobe on Main in our interview with chief brand officer Heather Freeland.

Automotive 130

Automotive Media Hospitality Installation 130