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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer: B to C Events

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. Moral of the story? Question everything.

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The Brief: Frozen Billboards and Victorian Peep Shows

Event Marketer: B to C Events

They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.” STELLANTIS HITS REVERSE ON AUTO SHOWS Automotive trade shows have seen some major shifts in recent years, and 2024 could shape up to be another year of change. 7) and New York (on Jan.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer: B to C Events

In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. From cozy chalets to themed soirees, here’s a taste of the action from Park City. Festivalgoers in attendance included cast members and producers, Disney executives and other VIPs.

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Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience

Event Marketer: B to C Events

An experience like this would normally cater to the media or automotive influencers, giving them the opportunity to create exclusive reviews and content for YouTube and elsewhere for consumers. drove buzz on social in the lead-up. Focusing on early hand-raisers. Agency: Imagination.