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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer: B to C Events

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Last week, on March 19, following a two-year renovation and restoration process, the venue reopened its doors as part of the Marriott Autograph Collection. Moral of the story? Question everything.