Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event
Event Marketer: B to C Events
FEBRUARY 28, 2025
Its one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. And we’ve engaged the right people, she says. Even the smallest of gestures can make an attendee with disabilities feel seen. But we sure as hell do now.
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