This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Review customer feedback: Analyze feedback forms, online reviews, and socialmedia mentions to understand what resonates with your audience and identify areas for improvement. If you can find a way to offer a unique value proposition or cater to a specific segment they neglect with your content, you’re golden.
Dianne says that understanding your target audience’s needs, your competitors’ price points and your cost of operations (overhead, mortgage/rent payments, staffing, food and beverage costs, utilities, cleaning, out-of-pocket rentals, etc.) All a caterer has to do is come in, bring in a few specialty pieces that they need and they are set.”.
Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, socialmedia and post-event followup. Implementing marketing tactics (email, socialmedia, PR, etc.) Socialmedia mentions/shares/engagement. What is event marketing?
Whether you’re already sending follow-up surveys after events or gathering feedback through socialmedia, post-event surveys are key to maximizing the overall satisfaction of your events. Did attendees rave about the catering ? Were the event’s topics/sessions relevant to your interests?
Socialmedia insights: Utilize built-in analytics from platforms like Facebook and Instagram to gain insights into your follower demographics and engagement levels. Competitor analysis: Observe where your competitors are targeting their audience through socialmedia messaging and ad placements.
SUMMARY: Harnessing socialmedia, leveraging email marketing, utilizing short-form videos on platforms like IG Reels and TikTok, and creating engaging blogs and Pinterest pins are integral elements in the recommended 4-stage content strategy for a thriving wedding business.
Agree upon the KPIs to track the event’s performance, including customer footfall, socialmedia mentions, number of sales, and more. Recognize who your event caters to. In retail, you can plan teaser ads, socialmedia campaigns, or influencer partnerships. Understand your audience. Build the sequence of the event.
If you want to give cute, country-chic wedding vibes, you may want to invest in a barn wedding venue or even utilize rural property and create a unique outdoor wedding venue. They knew the logistics of the catering to the banquet hall, like how close it needed to be. Leverage socialmedia.
Are you planning to cater to budget-conscious couples or high-end clients? Remember, a robust online presence, including a professional website and active socialmedia profiles, is vital in today’s digital age. Invest in paid advertising, such as Google AdWords or targeted socialmedia ads, to reach a wider audience.
Work with catering companies to plan portion sizes carefully, and consider partnering with local food banks or charities to donate excess food. If you’re setting up your own space or utilizing tents, look for renewable energy sources that reduce greenhouse gas emissions that contribute to climate change.
In that case, your event may focus on product demonstrations, offering exclusive discounts or incentives to attendees, and creating a buzz around the product through socialmedia and promotional materials. ? For example, your main goal is to promote a new product.
Day-of-event schedule builder that sends real-time updates via email or text, keeping clients, caterers, vendors and other team members on the same page the day of the event. Templated form builders and online booking tools that collect details and input from brides and grooms electronically.
Even for a relatively simple physical event, you’ll need to take transportation/travel and catering costs into account, not to mention venue rental and decoration. Various interactive tools can be utilized to engage and educate attendees, including webinars and live chats. Internal Virtual Events. Marketing is king.
For example, pitching to a videography-focused podcast isn’t going to skyrocket your sales if you’re a caterer — but a podcast about the latest food trends could be a launching pad for new leads! Searching on socialmedia. Check out their socialmedia as well. For example, are guests tagged on socialmedia?
To improve your overall event experience and ensure your event app is successful you must utilize these features properly. Promote involvement and socializing. Your event app is also a great avenue for socialmedia usage. Attendees can post to their favorite socialmedia channels directly from the event app.
Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, socialmedia and post-event followup. Implementing marketing tactics (email, socialmedia, PR, etc.) What is event marketing? Identifying the proper target market (i.e.,
Utilize templates and workflows to create easily trainable, repeatable processes. With mask and social distancing mandates dropping off and demand returning to (and sometimes exceeding) pre-pandemic levels, many front-of-house staff and event and catering salespeople are finding themselves drinking from a firehose as new prospects pour in.
Here are a few of our favorites: This bright white storefront with stylish amenities in Chicago, IL (pictured above) with space for 50 guests, on-site event managers, white tables, Chiavari chairs, and an open catering list. This you can use to update and synch details across webpages and socialmedia with a single edit.
Types of Event Management Software Event planning solutions take multiple forms, catering to different needs and requirements. Event marketing and promotion tools help organizers promote their events through email campaigns, socialmedia integration, and analytics. What types of events does your company host?
It also includes intersections across multiple channels or environments, such as physical stores, websites, mobile apps, socialmedia platforms, and more. This way, they’ll share their experiences on socialmedia, provide positive reviews, and refer others, contributing to the brand’s reputation and attracting new customers.
Cvent Analysis and Pricing Industry Niche and Scope Cvent operates as a cloud-based event management platform catering to a diverse array of industries, including: Technology: Serving tech entities ranging from startups to large enterprises. Whova appears to prioritize excellent care for its clients.
By understanding and catering to individual needs and preferences, you can establish a deeper connection and foster a sense of loyalty among attendees. This can involve partnering with brands that utilize sustainable sourcing methods, eco-friendly manufacturing processes, or products made from recycled materials.
Types of Event Management Software Event planning solutions take multiple forms, catering to different needs and requirements. Event marketing and promotion tools help organizers promote their events through email campaigns, socialmedia integration, and analytics. What types of events does your company host?
It even automates new online booking and socialmedia leads through a customizable webform you can embed directly into your venue’s event website. My biggest source of stress comes down to, ‘Am I doing the right things for the organization for its future sustainability and am I utilizing my employees to their fullest?’
Perfect Venue Analysis Perfect Venue, founded in 2007 and headquartered in Tampa, Florida, USA, is a comprehensive venue management solution designed to cater to event organizers, venue managers, and businesses of all sizes. Event Marketing Tools : Email campaigns, landing pages, and socialmedia integration.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Promotion and Logistics Management : Promote your event, track registrations and payments, and manage logistics like catering and schedules. Tease the event on socialmedia.
Budgeting Tips: Categorize Expenses : Break down your budget into categories, such as venue, catering, AV, marketing, and contingency. Marketing Tips: Segment Your Audience : Tailor your marketing messages for different groups, such as industry professionals, media, and existing clients.
Tripleseat primarily serves the hospitality sector, catering to a diverse range of businesses including restaurants, hotels, catering companies, and event venues. Customize Functionality: Develop custom features and functionalities tailored to specific business needs, enhancing the overall utility of the platform.
EventMobi caters to various industries, including technology, corporate, non-profit, education, healthcare, and marketing. Event Marketing Tools: Email campaigns, landing pages, and socialmedia integration. Multilingual Support: Catering to global audiences with multi-language options.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content