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How to build a content marketing machine that resonates with customers

Planning Pod

Review customer feedback: Analyze feedback forms, online reviews, and social media mentions to understand what resonates with your audience and identify areas for improvement. If you can find a way to offer a unique value proposition or cater to a specific segment they neglect with your content, you’re golden.

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How to Start an Event Venue Business: Two Experts Share 20 Secrets for Opening an Event Space

Planning Pod

Dianne says that understanding your target audience’s needs, your competitors’ price points and your cost of operations (overhead, mortgage/rent payments, staffing, food and beverage costs, utilities, cleaning, out-of-pocket rentals, etc.) All a caterer has to do is come in, bring in a few specialty pieces that they need and they are set.”.

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Event marketing explained: The complete guide on how to promote events

Planning Pod

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. Implementing marketing tactics (email, social media, PR, etc.) Social media mentions/shares/engagement. What is event marketing?

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Using Post-Event Survey Questions To Optimize Your Next Event

Planning Pod

Whether you’re already sending follow-up surveys after events or gathering feedback through social media, post-event surveys are key to maximizing the overall satisfaction of your events. Did attendees rave about the catering ? Were the event’s topics/sessions relevant to your interests?

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6 Steps to finding the right digital ad platforms for your event business

Planning Pod

Social media insights: Utilize built-in analytics from platforms like Facebook and Instagram to gain insights into your follower demographics and engagement levels. Competitor analysis: Observe where your competitors are targeting their audience through social media messaging and ad placements.

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Content Strategy: A Must for a Wedding Business Success Guide

Carissa Kruse Weddings

SUMMARY: Harnessing social media, leveraging email marketing, utilizing short-form videos on platforms like IG Reels and TikTok, and creating engaging blogs and Pinterest pins are integral elements in the recommended 4-stage content strategy for a thriving wedding business.

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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Recognize who your event caters to. In retail, you can plan teaser ads, social media campaigns, or influencer partnerships. Understand your audience. Build the sequence of the event.