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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. Throughout NBA All-Star 2025, hosted Feb. Heres a look at how top brands held (center) court.

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Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event

Event Marketer: B to C Events

Its one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. And we’ve engaged the right people, she says. Even the smallest of gestures can make an attendee with disabilities feel seen. But we sure as hell do now.

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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer: B to C Events

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. “The difference between the Miami Open and other tennis tournaments like the US Open or Roland-Garros is that it is much more of a local, community-driven tennis tournament.”

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer: B to C Events

One extra standout feature to mention, compared to Super Bowl LVIII in Las Vegas last year, the city as a whole got more in on the Super Bowl celebration. A smaller footprint than most, Barefoot packed several engaging activities into its purple-colored space. Agency: 160over90) ABERCROMBIE In a one-day-only retail experience on Feb.

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A Quick Guide To Types of In-Store Retail Events

Eventtia

From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?

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The Brief: ’80s Brats and Mega-rich Superfans

Event Marketer: B to C Events

The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop. Those fortunate enough to secure a spot had the chance to tour seven themed stories filled with luxury retail items spanning personal mobility, fashion, tech and jewelry. Too rich for our blood.

Retail 119
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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer: B to C Events

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Roll onto campus with something extraordinary. Put students and parents to the test.

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