Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’
Event Marketer: B to C Events
APRIL 18, 2024
On April 12, invited guests celebrated the brand’s 25 th anniversary at a private estate, where the NYLON House, Presented by Smirnoff ICE took on a “metamorphosis” theme and offered music (including a headlining performance by Grammy-nominated dj duo Sofi Tukker), f&b, photo moments and beyond.
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