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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

Beyond NBA Crossover, the AT&T Blue Carpet got fans up close and personal with talent, celebrities and influencers making their way to the game. Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico.

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Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event

Event Marketer: B to C Events

Its one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. DISPLAYS & PRESENTATIONS Every display, installation and speech presented at the event was crafted with attendees needs in mind.

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The Brief: ’80s Brats and Mega-rich Superfans

Event Marketer: B to C Events

The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop. Elmo’s Bar, check out a locker installation from “The Breakfast Club” and stop by Shermer High detention hall, which was complete with desks that were hand-carved with each character’s name.

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Potty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing

Event Marketer: B to C Events

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. In addition to activities and installations, attendees could catch an emcee announcing fun facts about the history of toilet paper throughout the event. Read more.

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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer: B to C Events

The Walmart Summer Rewind tour kicked off in Austin, TX, and hit store parking lots in 31 other cities to celebrate local communities and deliver moments of “childlike” joy—something the brand’s “GenZennial” (Gen Z and millennial) customers crave. Roll onto campus with something extraordinary. Make a meaningful investment in education.

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A Quick Guide To Types of In-Store Retail Events

Eventtia

From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?

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SDCC 2024: Brands Descend on San Diego with Chariot Races, Bathroom Battle Stations and 2D Factories

Event Marketer: B to C Events

Agency: GDX Studios) Photo credit: GDX Studios BOXLUNCH Hot Topic brand BoxLunch, a “civic-minded” pop culture fandom merchandise retailer, pulled into San Diego with a Treat Truck and parked it at high-traffic areas along the way to the convention center.