Hot Property: How the Hamptons Became a Hotbed of Experiential Activity this Summer
Event Marketer: B to C Events
AUGUST 16, 2024
That included a secret happy hour event hosted in Montauk on July 1. Those who joined the Fresca Mixed Club by June 26 got a chance at unlocking the event’s undisclosed location. The members who ultimately got in were invited to celebrate the club launch in style, chill with Cohen and try out FRESCA Mixed Fancy Ice.
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