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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. The centerpiece of Jordan Brands All-Star presence was the Jordan Fam Fest on Feb. The brand additionally revealed its new Black Label Collection during the event.

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12 Unique Sneaker Themed Party Ideas For The Kicks-Lovers In Your Life (2024)

Peerspace

It is a 4,000-square-foot open gallery space covered in graffiti and street art installations, with tables, seating and a heating system to keep your guests cozy, even in winter. Still, we’re especially huge fans of the colorful sneaker centerpieces in which the shoes themselves were used as a kind of “vase” to display flowers.

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Wedding Vocabulary A-Z

The Wedding Planner LA

Traditionally a groom will retrieve the garter and toss it into a crowd of single men (see “Garter Toss”) Garter toss- after retrieving the garter, the groom will toss or sling-shot the garter into a group of single men that have gathered prior to the garter retrieval.

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The Brief: Ancestral Altars and Comfort Zones

Event Marketer: B to C Events

DON JULIO INSTALLS OFRENDAS AROUND THE GLOBE FOR DÍA DE LOS MUERTOS Don Julio has a penchant for sharing Mexican culture with the world, and there’s no better time to do it than during Día de los Muertos (Nov. 1-2), the beloved Mexican holiday that honors loved ones who have passed away. When the brand recognized that the artists’ L.A.

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The Brief: ‘Zero Bodegas’ and Tunnels of Love

Event Marketer: B to C Events

The brand popped up at the Mall of America in Minnesota, and in Austin, TX, with its mobile, cherry-topped Balm DotWorld vending machine in tow, then leveraged the unit as the centerpiece of a 360-degree experience. Indeed, from Jan. The first 60 people to check out the Tunnel of Love on Feb. 6 from 6-8 p.m.

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A More Experiential Era in Pop Star Sponsorships

Event Marketer: B to C Events

But theres a new wave of IRL music-artist partnerships taking over the socials this year as some of the biggest pop stars lean heavily into experiential marketing as the centerpiece of their sponsorship program. installation. Its a trend that will shape future artist partnerships in the year to come. Vancouver B.C.